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color: rgb(0, 0, 0); font-style: italic;">Conversations with Asia&#x2019;s leading movers, shakers, thinkers, and provocateurs</span></div></div></div> </td> </tr> </tbody> </table> </div> </td> </tr> </tbody> </table> <table width="100%" cellpadding="0" cellspacing="0" border="0" class="galileo-ap-layout-editor" style="min-width: 100%;"> <tbody> <tr> <td class=" editor-col OneColumnMobile" width="100%" align="" valign="top"> <div class="gl-contains-divider"> <table class="editor-divider" width="100%" cellpadding="0" cellspacing="0" border="0" style="min-width: 100%;"> <tbody> <tr> <td class="" align="center" valign="top"> <table width="100%" class="galileo-ap-content-editor" style="cursor: default; min-width: 100%;"> <tbody> <tr> <td class="divider-base divider-solid" width="100%" align="center" valign="top" style="padding: 9px 0px;"> <table cellpadding="0" cellspacing="0" border="0" align="center" style="width: 100%; min-width: 100%; height: 1px;"> <tbody> <tr> <td height="1" align="center" style="background-color: rgb(207, 143, 18); 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font-size: 18px; color: #000000; text-align: left; display: block; word-wrap: break-word; line-height: 1.2; font-weight: bold; padding: 10px 20px;"> <div></div> <div class="text-container galileo-ap-content-editor"><div><div style="text-align: center;" align="center">Solving Asia's Water Crises</div></div></div> </td> </tr> </tbody> </table> </div> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table width="100%" cellpadding="0" cellspacing="0" border="0" class="galileo-ap-layout-editor" style="min-width: 100%;"> <tbody> <tr> <td class=" editor-col OneColumnMobile" width="100%" align="" valign="top"> <div class="gl-contains-divider"> <table class="editor-divider" width="100%" cellpadding="0" cellspacing="0" border="0" style="min-width: 100%;"> <tbody> <tr> <td class="" align="center" valign="top"> <table width="100%" class="galileo-ap-content-editor" style="cursor: default; min-width: 100%;"> <tbody> <tr> <td class="divider-base divider-solid" width="100%" align="center" valign="top" style="padding: 9px 0px;"> <table cellpadding="0" cellspacing="0" border="0" align="center" style="width: 100%; min-width: 100%; height: 1px;"> <tbody> <tr> <td height="1" align="center" style="background-color: rgb(207, 143, 18); padding-bottom: 0px; border-bottom-style: none; height: 1px; line-height: 1px;" bgcolor="CF8F12"> <div><img alt="" width="5" height="1" border="0" hspace="0" vspace="0" src="https://imgssl.constantcontact.com/letters/images/1101116784221/S.gif" style="display: block; height: 1px; width: 5px;"></div> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </div> </td> </tr> </tbody> </table> <table width="100%" cellpadding="0" cellspacing="0" border="0" class="galileo-ap-layout-editor" style="min-width: 100%;"> <tbody> <tr> <td class=" editor-col OneColumnMobile" width="100%" align="" valign="top"> <div class="gl-contains-text"> <table width="100%" cellpadding="0" cellspacing="0" border="0"> <tbody> <tr> <td class="editor-text editor-text " align="left" valign="top" style="font-family: Tahoma,Geneva,sans-serif; font-size: 14px; color: #6F6E6E; text-align: left; display: block; word-wrap: break-word; line-height: 1.2; padding: 10px 20px;"> <div><table class="editor-image OneColumnMobile" style="mso-table-rspace: 5.75pt;" align="left" cellpadding="0" cellspacing="0" border="0"> <tbody> <tr> <td class="image-cell " align="center" valign="top" style="padding: 0px;"> <div class="publish-container"> <a href="http://www.insideasiapodcast.com/about/" style="color: #597274; font-weight: normal; font-style: normal; text-decoration: underline;"> <img alt="" class="" style="display: block; height: auto !important; max-width: 100% !important;" width="186" border="0" hspace="0" vspace="0" src="https://files.constantcontact.com/41ca3c44701/7c28242f-51e8-44f9-b44f-aaf6ccc5d243.png"> </a> </div> </td> <td class="mobile-hidden" width="15" height="1" align="center" valign="top" style="height: 1px; line-height: 1px; padding: 0px;"> <img alt="" width="15" height="1" border="0" hspace="0" vspace="0" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif" style="display: block; height: auto; max-width: 100%;"> </td> </tr> <tr> <td class="mobile-hidden" height="5" align="center" valign="top" style="height: 5px; line-height: 1px; padding: 0px;"> <img alt="" width="1" height="5" border="0" hspace="0" vspace="0" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif" style="display: block; height: auto; max-width: 100%;"> </td> <td class="mobile-hidden" width="5" height="5" align="center" valign="top" style="height: 1px; line-height: 1px; padding: 0px;"> <img alt="" width="5" height="1" border="0" hspace="0" vspace="0" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif" style="display: block; height: auto; max-width: 100%;"> </td> </tr> </tbody> </table></div> <div class="text-container galileo-ap-content-editor"><div> <div><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">Would it be overly dramatic to say: Water is life? I think not. Consider for a moment that water comprises more than 60% of the human body and inhabits 71% of the earth&#x2019;s surface. We use it daily for cooking, washing and waste removal. Every day, countless gallons flow from the ground, though our pipes and back out again. Without it, everything stops.&#xa0;</span></div> <div><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">&#xa0;</span></div> <div> <span style="font-size: 16px; color: rgb(0, 0, 0);">Click </span><a href="http://www.insideasiapodcast.com/raja-samu-samu-vi-2/" target="_blank" style="font-size: 16px; color: rgb(207, 143, 18); font-weight: normal; font-style: normal; text-decoration: underline;">here</a><span style="font-size: 16px; color: rgb(0, 0, 0);"> to listen.</span> </div> <div><br></div> <div><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif; font-weight: bold; font-style: italic;">&#xfeff;How Central is Water?</span></div> <div><br></div> <div> <span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">Indeed, water permeates all things. It&#x2019;s the backbone ingredient to the food we eat, the clothes we wear, and the sanitation we&#x2019;ve come to rely on. Even so, as we go about our daily lives, most of us don&#x2019;t think much about it. Imagine for a moment that access to clean, usable water was in doubt, subject to rationing, or only available to those who could afford it?&#xa0;What if instead of turning on the tap you had to carve out hours a day to go out in search of water in order to cook, clean and survive? Believe it or not, that&#x2019;s what billions of people in poor and parched places do every day. And according to this week&#x2019;s&#xa0;</span><a href="http://www.insideasiapodcast.com/" target="_blank" style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif; font-style: italic; font-weight: normal; text-decoration: underline;">Inside Asia</a> <span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">guest,&#xa0;</span><a href="https://www.linkedin.com/in/stanleysamuelecosoftt/" target="_blank" style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif; font-weight: normal; font-style: normal; text-decoration: underline;">Stanley Samuel</a><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">, it&#x2019;s high time to re-evaluate the importance and the value we place on this prized commodity.&#xa0;&#xa0;</span> </div> </div></div> </td> </tr> </tbody> </table> </div> </td> </tr> </tbody> </table> <table width="100%" cellpadding="0" cellspacing="0" border="0" class="galileo-ap-layout-editor" style="min-width: 100%;"> <tbody> <tr> <td class=" editor-col OneColumnMobile" width="100%" align="" valign="top"> <div class="gl-contains-text"> <table width="100%" cellpadding="0" cellspacing="0" border="0"> <tbody> <tr> <td class="editor-text editor-text " align="left" valign="top" style="font-family: Tahoma,Geneva,sans-serif; font-size: 14px; color: #6F6E6E; text-align: left; display: block; word-wrap: break-word; line-height: 1.2; padding: 10px 20px;"> <div></div> <div class="text-container galileo-ap-content-editor"><div> <div> <span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">Through his company&#xa0;</span><a href="http://ecosoftt.org/" target="_blank" style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif; font-weight: normal; font-style: normal; text-decoration: underline;">Ecosoftt</a><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">, Samuel has set out to address both the over-consumption and under-consumption problems associated with water. Depending on the location and the circumstances, he and his colleagues use a combination of for-profit and not-for-profit approaches to drive water conscious behavior. As he points out, it&#x2019;s not just the life-sustaining quality of water that matters, but rather the issue of access that plays a key role in perpetuating poverty, poor health and low education.&#xa0;&#xa0;In fact, it&#x2019;s the broader socio-economic challenges posed by water shortages that spurred Stanley to make the break from corporate life to pursue something greater: a quest&#x2026; to make water cleaner, more available, and more secure for billions.</span> </div> <div><br></div> <div><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif; font-weight: bold; font-style: italic;">The Socio-Economic Impact of Water</span></div> <div><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">&#xa0;</span></div> <div><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">The ripple effects from access to clean water are profound, impacting entire communities and fundamentally altering the odds of everyone living longer, happier and more flourishing lives.&#xa0;&#xa0;People grow healthier with the elimination of water-borne diseases, which in turn, drive down healthcare costs. That increases society&#x2019;s productivity, which builds the capacity for expanding clean water infrastructure to both remote and urban communities. The knock-on effect continues. No longer required to spend hours searching and retrieving fresh water, children - and especially girls - are freed up to attend school, find jobs and raise themselves and their families out of poverty.&#xa0;</span></div> <div><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">&#xa0;</span></div> <div> <span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">With so much at stake,&#xa0;</span><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif; font-style: italic;">how </span><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">we arrive at a more water-conscious society is as important as the&#xa0;</span><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif; font-style: italic;">why</span><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">. Stanley puts his faith in technology and the advent of innovation. Corporations, he says, are central actors in this passion play. While Capitalist pursuits and profit-at-all-costs delivered some enticing results, the world&#x2019;s problems have moved beyond the things we consume to address how we live, now&#xa0;</span><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif; font-style: italic;">and</span><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">in the future.</span> </div> <div><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">&#xa0;</span></div> <div><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif; font-weight: bold; font-style: italic;">A New Business Model to Address New Problems</span></div> <div><br></div> <div> <span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">That means altering the underlying business model. The social enterprise approach, he says, creates a new paradigm where&#xa0;</span><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif; font-style: italic;">for-profit </span><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">dovetails with&#xa0;</span><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif; font-style: italic;">non-profit </span><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">to generate both financial returns and public goodwill. At Ecosoftt, the interplay of the two has created a kind of feedback loop where for-profit deals fund non-profit programs, and non-profit programs generate for-profit leads. To get the balance right, market forces alone might not be enough. Government incentives, tax holidays, and feed-in tariffs can help. So can progressive regulatory environments and legal systems. Countries in Asia may have been slow to pick up on some of this, but with communities at risk and political pressure brought to bear, change is at hand.&#xa0;</span> </div> <div><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">&#xa0;</span></div> <div><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">Will this hybrid model a la Ecosoftt prevail? It&#x2019;s too early to tell, but as long as commercially-savvy and corporate-trained executives like Stanley Samuel enter the field and give it a try, prospects are good.&#xa0;</span></div> <div><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">&#xa0;</span></div> <div> <span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">There&#x2019;s a practical way to look at this, but a mythological way as well. Consider the legendary&#xa0;</span><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif; font-style: italic;">fenghuang </span><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">&#x2013; or Chinese phoenix &#x2013; a mystical blend of five creatures representing the Confucian five virtues. The social enterprise model &#x2013; like the fenghuang &#x2013; if well-conceived can yield some&#xa0;magical results.</span> </div> <div><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">&#xa0;</span></div> <div> <span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">What do you think?&#xa0;To listen to this extended and fascinating discussion with Stanley, visit us at </span><a href="http://www.insideasiapodcast.com/" target="_blank" style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif; font-weight: normal; font-style: normal; text-decoration: underline;">www.insideasiapodcast.com</a><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">, or subscribe and download this episode or any of our 80 episodes via&#xa0;</span><a href="https://itunes.apple.com/us/podcast/inside-asia/id1229755673" target="_blank" style="font-size: 16px; 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font-size: 14px; color: #6F6E6E; text-align: left; display: block; word-wrap: break-word; line-height: 1.2; padding: 10px 20px;"> <div></div> <div class="text-container galileo-ap-content-editor"><div><div style="text-align: center;" align="center"><span style="font-size: 20px; color: rgb(0, 0, 0); font-weight: bold; font-family: Calibri, Helvetica, Arial, sans-serif;">Related Insights &amp; Organizations</span></div></div></div> </td> </tr> </tbody> </table> </div> </td> </tr> </tbody> </table> <table width="100%" cellpadding="0" cellspacing="0" border="0" class="galileo-ap-layout-editor" style="min-width: 100%;"> <tbody> <tr> <td class=" editor-col OneColumnMobile" width="100%" align="" valign="top"> <div class="gl-contains-divider"> <table class="editor-divider" width="100%" cellpadding="0" cellspacing="0" border="0" style="min-width: 100%;"> <tbody> <tr> <td class="" align="center" valign="top"> <table width="100%" class="galileo-ap-content-editor" style="cursor: default; min-width: 100%;"> <tbody> <tr> <td class="divider-base divider-solid" width="100%" align="center" valign="top" style="padding: 9px 0px;"> <table cellpadding="0" cellspacing="0" border="0" align="center" style="width: 94%; min-width: 94%; height: 1px;"> <tbody> <tr> <td height="1" align="center" style="background-color: rgb(207, 143, 18); padding-bottom: 0px; border-bottom-style: none; height: 1px; line-height: 1px;" bgcolor="CF8F12"> <div><img alt="" width="5" height="1" border="0" hspace="0" vspace="0" src="https://imgssl.constantcontact.com/letters/images/1101116784221/S.gif" style="display: block; height: 1px; width: 5px;"></div> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </div> </td> </tr> </tbody> </table> <table width="100%" cellpadding="0" cellspacing="0" border="0" class="galileo-ap-layout-editor" style="min-width: 100%;"> <tbody> <tr> <td class=" editor-col OneColumnMobile" width="100%" align="" valign="top"> <div class="gl-contains-text"> <table width="100%" cellpadding="0" cellspacing="0" border="0"> <tbody> <tr> <td class="editor-text editor-text " align="left" valign="top" style="font-family: Tahoma,Geneva,sans-serif; font-size: 14px; color: #6F6E6E; text-align: left; display: block; word-wrap: break-word; line-height: 1.2; padding: 10px 20px;"> <div></div> <div class="text-container galileo-ap-content-editor"><div> <div><span style="font-size: 16px; color: rgb(0, 0, 0); text-decoration: underline; font-weight: bold; font-family: Calibri, Helvetica, Arial, sans-serif;">High Level Panel on Water</span></div> <div> <span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">One year ago this month, the United Nations and the World Bank Group convened a High Level Panel on Water (HLPW), releasing a report that forecast the breadth and extent of the global water crises. To read the report (or just the executive summary), click </span><a href="https://sustainabledevelopment.un.org/content/documents/17825HLPW_Outcome.pdf" target="_blank" style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif; font-weight: normal; font-style: normal; text-decoration: underline;">here</a><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">.</span> </div> <div><br></div> <div><a href="https://water.org" target="_blank" style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif; font-weight: bold; font-style: normal; text-decoration: underline;">Water.org</a></div> <div> <span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">Backed by actor Matt Damon and entrepreneur Gary White, Water.org has positively effected 17 million lives through its water management and purification solutions. The not-for-profit also believes in sustainable and for-profit solutions, creating the</span><span style="font-size: 16px; color: rgb(89, 89, 89); font-family: Calibri, Helvetica, Arial, sans-serif;">&#xa0;</span><a href="https://water.org/about-us/our-work/watercredit/" target="_blank" style="font-size: 16px; color: rgb(249, 157, 28); font-family: Calibri, Helvetica, Arial, sans-serif; text-decoration: none; font-weight: normal; font-style: normal;">WaterCredit</a><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">, to bring small, affordable loans and expert resources for household water projects.</span> </div> <div><br></div> <div><a href="https://lifewater.org" target="_blank" style="font-size: 16px; color: rgb(0, 0, 0); font-weight: bold; font-family: Calibri, Helvetica, Arial, sans-serif; font-style: normal; text-decoration: underline;">Lifewater</a></div> <div><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">A Chiristian-based donor organization that encourages sponsorship of water projects primarily in Uganda, Ethiopia, Cambodia. Released a recent report outlining the extent of the water crises in developing markets.</span></div> <div><br></div> <div><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif; font-weight: bold; text-decoration: underline;">Other Top Water Conservation Organization Organization</span></div> <div> <span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">There are scores of organisations committed to solving the world's water issues. 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font-size: 14px; color: #6F6E6E; text-align: left; display: block; word-wrap: break-word; line-height: 1.2; padding: 10px 20px;"> <div></div> <div class="text-container galileo-ap-content-editor"><div> <div> <span style="color: rgb(38, 38, 38); font-family: Calibri, Helvetica, Arial, sans-serif; font-weight: bold;">Peter Kennedy</span><a href="http://www.insideasiapodcast.com/hans-vriens-asean-political-economic-and-governmental-insights/" target="_blank" style="color: rgb(38, 38, 38); font-family: Calibri, Helvetica, Arial, sans-serif; font-weight: bold; text-decoration: none; font-style: normal;">:</a><a href="http://www.insideasiapodcast.com/hans-vriens-asean-political-economic-and-governmental-insights/" target="_blank" style="color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif; font-weight: bold; text-decoration: none; font-style: normal;"> </a><span style="color: rgb(38, 38, 38); font-family: Calibri, Helvetica, Arial, sans-serif; font-weight: bold; font-style: italic;">The Commodification of Water</span><span style="color: rgb(38, 38, 38); 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