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<div style="text-align: center;" align="center"><span style="font-size: 16px; font-family: Calibri, Helvetica, Arial, sans-serif; font-weight: normal;">In conversation with</span></div>
<div style="text-align: center;" align="center"><span style="font-size: 20px; font-family: Calibri, Helvetica, Arial, sans-serif;">Josh Tetrick</span></div>
<div style="text-align: center;" align="center"><span style="font-size: 18px; font-style: italic; font-family: Calibri, Helvetica, Arial, sans-serif; font-weight: normal;">Food to Feed the Planet</span></div>
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<span style="font-size: 16px; font-family: Calibri, Helvetica, Arial, sans-serif; font-weight: normal;">Click </span><a href="http://www.insideasiapodcast.com/food-to-feed/" rel="noopener noreferrer" target="_blank" style="font-size: 16px; font-family: Calibri, Helvetica, Arial, sans-serif; color: rgb(207, 143, 18); font-weight: normal; font-style: normal; text-decoration: underline;">here</a><span style="font-size: 16px; font-family: Calibri, Helvetica, Arial, sans-serif; font-weight: normal;"> to listen to the full </span><span style="font-size: 16px; font-family: Calibri, Helvetica, Arial, sans-serif; font-style: italic;">Inside Asia</span><span style="font-size: 16px; font-family: Calibri, Helvetica, Arial, sans-serif; font-weight: normal;"> episode</span>
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<span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">Here’s a real “chicken-or-the-egg” story for you. It emerged from my conversation featured in </span><a href="http://www.insideasiapodcast.com/food-to-feed/" rel="noopener noreferrer" target="_blank" style="font-size: 16px; color: rgb(54, 97, 189); font-family: Calibri, Helvetica, Arial, sans-serif; font-weight: normal; font-style: normal; text-decoration: underline;">our latest episode</a><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;"> of </span><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif; font-style: italic;">Inside Asia</span><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;"> with </span><a href="https://www.linkedin.com/in/joshtetrick/" rel="noopener noreferrer" target="_blank" style="font-size: 16px; color: rgb(54, 97, 189); font-family: Calibri, Helvetica, Arial, sans-serif; font-weight: normal; font-style: normal; text-decoration: underline;">Josh Tetrick</a><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">, Co-Founder and CEO of </span><a href="https://www.ju.st/" rel="noopener noreferrer" target="_blank" style="font-size: 16px; color: rgb(54, 97, 189); font-family: Calibri, Helvetica, Arial, sans-serif; font-weight: normal; font-style: normal; text-decoration: underline;">Eat Just, Inc.</a><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;"> But in this story, </span><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif; font-style: italic;">both</span><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;"> the chicken and the egg come first. What comes next is a plant-based version of the egg. The broader theme addresses one of the most centrally important subjects of our time: Food. How we produce, process, and consume it has been something that all of us have taken for granted for decades now. But when you consider – as Josh does – that fully one-third of our arable land is used to produce feed for chickens and livestock, then something is terribly wrong. </span>
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<div><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">East Just, Inc. and a network of like-minded start-ups are trying to make a difference and hoping to profit at the same time. Poultry is a US$230 billion a year business. The market for eggs is slightly smaller at US$200 billion. But given that both are among the world's most popular foods, it doesn't take a rocket scientist to see that by converting just a small percentage of chicken and egg lovers to a plant-based alternative, there is upside for everyone: The consumer, the innovator, the planet, and not to be overlooked, our fine-feathered friend, the chicken.</span></div>
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<div><span style="font-size: 16px; color: rgb(0, 0, 0); font-weight: bold; font-family: Calibri, Helvetica, Arial, sans-serif;">Farming Farm-less Eggs </span></div>
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<div><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">Josh is no stranger to the plant-based protein business. He's been probing away at the problem for more than a decade. But now, his company’s plant-based egg and lab-cultivated chicken are taking wing. Country regulators are just beginning to approve plant-based meat alternatives and manufacturing is ramping up. I spoke to Josh about his journey, his company, and what’s at stake if we don’t innovate our way out of a pending agricultural crises.</span></div>
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<div><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">I have to admit, I entered the conversation a bit skeptical and ready to poke holes in the idea of a guy in a lab coat replacing the farmer in overalls. I’m admittedly biased and as a food-lover from way back, I was thinking: Why change something that works? The protein from chicken, eggs, and even meat, for that matter, are nutritious, taste good, and for the most part, remain affordable. I grew up working on my grandparents’ farm and I have nothing but positive associations between farm-raised food and the culinary joys of preparing and consuming it. </span></div>
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<div><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif; font-weight: bold;">When Selling the Message is Easier than Selling the Product</span></div>
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<span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">Not every industry comes with a ready-made marketing and communication plan. Take pillows, for example. You can sell them based on softness and support. What’s left, is price. And while some pillow salesman might have more to say than others (a.k.a. Mike Lindell, CEO of MyPillow™, and erstwhile </span><a href="https://www.washingtonpost.com/lifestyle/wellness/my-pillow-lindell-boycott-customers/2021/02/12/7399aaa4-6af1-11eb-9ead-673168d5b874_story.html" rel="noopener noreferrer" target="_blank" style="font-size: 16px; color: rgb(54, 97, 189); font-family: Calibri, Helvetica, Arial, sans-serif; font-weight: normal; font-style: normal; text-decoration: underline;">American insurrectionist</a><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">), most makers of pillows have a differentiation problem.</span>
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<div><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">Companies like Eat Just Inc. come bundled with a sales pitch that promises to delight the pallet, improve health, stave off disease, reform society, and save the planet, just because it can! If it can do all that, then the actual taste is almost inconsequential. Indeed, the future food industry may be the closest thing we have to a Superhero industry, with Electric Vehicles coming in a close second. </span></div>
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<div><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">Of course, there are always trade-offs. Electric cars may help eliminate carbon emissions over time, but then there’s the problem of how to dispose of old batteries, and the amount of electricity required to charge the vehicles, which – at least for now – comes in large part from coal-fired power plants. Similarly, lab-grown poultry and meat and plant-based food products must be manufactured, and that means tens of billions in equipment and facilities in hundreds of locations across the globe, and even then, it would barely put a dent in demand for farm-based products. </span></div>
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<div><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif; font-weight: bold;">Feeding Meat-Eater Guilt</span></div>
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<div><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">Here’s an idea: Stop eating meat! It’s a suggestion that sends meat-eaters into a tizzy. Listen closely and you can hear the gnashing of teeth. But what if we did? A quick look at the numbers. The world now produces more than three times the meat it did fifty years ago, or approximately 340 million tons, comprised primarily of poultry, pork and beef – in that order. As the world has become wealthier, with more than 3 billion people pulled out of poverty, demand for meat – understandably – has risen.</span></div>
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<span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">In 2018, according to the </span><a href="http://www.fao.org/home/en/" rel="noopener noreferrer" target="_blank" style="font-size: 16px; color: rgb(54, 97, 189); font-family: Calibri, Helvetica, Arial, sans-serif; font-weight: normal; font-style: normal; text-decoration: underline;">UN Food & Agriculture Organization</a><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">, “an estimated 69 billion chickens, 1.5 billion pigs, 656 million turkeys, 574 million sheep, 479 million goats, and 302 million cattle were killed for meat production.” Feeding those animals, as we learned at the outset of the program, has required us to carve out one-third of the world’s arable land mass. </span>
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<div><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">If you aren’t reeling with some serious concerns at this point, now add into this witch’s brew: 92% of our global fresh water is used for agriculture, and a disproportionately large percentage of that is used to grow animal feed and maintain animals. Lump in 22 million in chemical fertilizers each year, which have their own severe implications for the environment, and all of a sudden, I don’t feel like eating eggs. How about you?</span></div>
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<div><span style="font-size: 16px; color: rgb(0, 0, 0); font-weight: bold; font-family: Calibri, Helvetica, Arial, sans-serif;">New Food for Thought</span></div>
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<span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">I’m not calling for an overnight moratorium on the livestock industry, but I am suggesting that if we are to meet the needs of all people in the 21</span><sup style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif; line-height: 0; mso-text-raise: 30%;">st</sup><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;"> century, behave responsibly, and save our planet, we should be alert to the collective consequences of sticking to our old habits. If nothing else, it’s food for thought. </span>
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<div><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">If you like what you hear, share our program with friends and colleagues. We’re entering our third season with over 170 episodes produced and available to you free of charge. Each week we plan to introduce a new topic or trend that shows how innovation and corporate purpose can align, and profitably. </span></div>
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<div><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">Steve Stine</span></div>
<div><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">Founder & Host</span></div>
<div><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif; font-style: italic; font-weight: bold;">Inside Asia</span></div>
<div><a href="http://www.insideasiapodcast.com/about/" rel="noopener noreferrer" target="_blank" style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif; font-weight: bold; font-style: normal; text-decoration: underline;">About Inside Asia</a></div>
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<span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif; font-weight: bold;">Book</span><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">: </span><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif; font-style: italic;">The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profit</span><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;"> by C.K. Prahalad, Publisher: Prentice Hall, January 2006. [</span><a href="https://www.goodreads.com/book/show/64238.The_Fortune_at_the_Bottom_of_the_Pyramid?from_search=true&from_srp=true&qid=6eynyiiN1l&rank=1" rel="noopener noreferrer" target="_blank" style="font-size: 16px; color: rgb(54, 97, 189); font-family: Calibri, Helvetica, Arial, sans-serif; font-weight: normal; font-style: normal; text-decoration: underline;">here</a><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">]  </span>
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<div><span style="font-size: 16px; color: rgb(0, 0, 0); font-style: italic; font-family: Calibri, Helvetica, Arial, sans-serif;">Referenced by Josh as a founding influence in his decision to enter the world of plant-based and scientifically engineered foods.</span></div>
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<span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif; font-weight: bold;">Article</span><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">: "Plant-based Diets Crucial to Saving Global Wildlife, says Report," </span><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif; font-style: italic;">The Guardian</span><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">, Feb 3, 2021 [</span><a href="https://www.theguardian.com/environment/2021/feb/03/plant-based-diets-crucial-to-saving-global-wildlife-says-report" rel="noopener noreferrer" target="_blank" style="font-size: 16px; color: rgb(54, 97, 189); font-family: Calibri, Helvetica, Arial, sans-serif; font-weight: normal; font-style: normal; text-decoration: underline;">here</a><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">]</span>
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<span style="font-size: 16px; color: rgb(0, 0, 0); font-style: italic; font-family: Calibri, Helvetica, Arial, sans-serif;">"Agriculture is the main threat to 86% of the 28,000 species known to be at risk of extinction, the </span><a href="https://www.chathamhouse.org/2021/02/food-system-impacts-biodiversity-loss" rel="noopener noreferrer" target="_blank" style="font-size: 16px; color: rgb(54, 97, 189); font-style: italic; font-family: Calibri, Helvetica, Arial, sans-serif; font-weight: normal; text-decoration: underline;">report by the Chatham House</a><span style="font-size: 16px; color: rgb(0, 0, 0); font-style: italic; font-family: Calibri, Helvetica, Arial, sans-serif;"> think tank said."</span>
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<span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif; font-weight: bold;">Article</span><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">: "This Chinese Fast-Food Chain is Swapping Almost All its Eggs for Plant-based Alternatives," </span><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif; font-style: italic;">Fast Company</span><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">, Jan 8, 2021. [</span><a href="https://www.fastcompany.com/90591619/this-chinese-fast-food-chain-is-swapping-almost-all-its-eggs-for-plant-based-alternatives" rel="noopener noreferrer" target="_blank" style="font-size: 16px; color: rgb(54, 97, 189); font-family: Calibri, Helvetica, Arial, sans-serif; font-weight: normal; font-style: normal; text-decoration: underline;">here</a><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">]</span>
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<div><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif; font-style: italic;">Dicos, a breakfast retailer in China with more than 2000 outlets makes a call to replace all egg-dishes with a plant-based alternative. </span></div>
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<span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif; font-weight: bold;">Article</span><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">: "How Do They Make Meat-like Burgers from Plants?" by Jenny Splitter, </span><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif; font-style: italic;">Discovery</span><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">, Aug 1, 2019. [</span><a href="https://www.discovery.com/science/Meat-Like-Burgers-plants" rel="noopener noreferrer" target="_blank" style="font-size: 16px; color: rgb(54, 97, 189); font-family: Calibri, Helvetica, Arial, sans-serif; font-weight: normal; font-style: normal; text-decoration: underline;">here</a><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">]</span>
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<div><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif; font-style: italic;">If you, like me, wonder what's going on in the lab to make plants taste like meat, then this article helps explain (in layman's terms) what the process entails.</span></div>
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<span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif; font-weight: bold;">Article</span><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">: "Top Eight Alternative Protein Trends to Watch in 2021," by Emma Ignaszewski, Jan 7, 2021. [</span><a href="https://www.gfi.org/blog-2021-alternative-protein-trends" rel="noopener noreferrer" target="_blank" style="font-size: 16px; color: rgb(54, 97, 189); font-family: Calibri, Helvetica, Arial, sans-serif; font-weight: normal; font-style: normal; text-decoration: underline;">here</a><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">]</span>
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<div><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif; font-style: italic;">Protein-based and plant-based food trends represent new territory, but a quick look at this list of eight key trends to watch and you realize just how pervasive the industry has become.</span></div>
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<span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif; font-weight: bold;">Blog</span><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">: Good Food Institute. [</span><a href="https://www.gfi.org/blog" rel="noopener noreferrer" target="_blank" style="font-size: 16px; color: rgb(54, 97, 189); font-family: Calibri, Helvetica, Arial, sans-serif; font-weight: normal; font-style: normal; text-decoration: underline;">here</a><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">]</span>
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<div><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif; font-style: italic;">A good, up-to-date information site for the latest trends in Food Systems and plant-based industry developments.</span></div>
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<span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif; font-weight: bold;">Report</span><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">: "Improving NDCs for Food Systems: Recommendations for Decision-Makers," </span><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif; font-style: italic;">World Wildlife Federation</span><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">, Sept 1, 2020. [</span><a href="https://wwf.panda.org/discover/our_focus/climate_and_energy_practice/?719431/Improved-Climate-Action-on-Food-Systems-Can-Deliver-20-of-Global-Emissions-Reductions-Needed-by-2050" rel="noopener noreferrer" target="_blank" style="font-size: 16px; color: rgb(54, 97, 189); font-family: Calibri, Helvetica, Arial, sans-serif; font-weight: normal; font-style: normal; text-decoration: underline;">here</a><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">]</span>
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<span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif; font-style: italic;">The report points out that thee agriculture, forestry & land-use sectors account for nearly a quarter (24%) of total global emissions. According to the report: "Food systems – which gather all the elements and activities that relate to the production, processing, distribution, preparation and consumption of food – account for </span><a href="https://www.ipcc.ch/srccl/chapter/chapter-5/" rel="noopener noreferrer" target="_blank" style="font-size: 16px; color: rgb(54, 97, 189); font-family: Calibri, Helvetica, Arial, sans-serif; font-style: italic; font-weight: normal; text-decoration: underline;">up to 37 percent</a><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif; font-style: italic;"> of all greenhouse gas emissions; continuing on a business-as-usual trajectory will single-handedly exhaust the 1.5</span><sup style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif; font-style: italic; line-height: 0; mso-text-raise: 30%;">o</sup><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif; font-style: italic;">C compatible emissions budgets for all sectors."</span>
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<span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif; font-weight: bold;">Statistics</span><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">: Global Meat Production, </span><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif; font-style: italic;">The World Counts</span><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">. [</span><a href="https://www.theworldcounts.com/challenges/consumption/foods-and-beverages/world-consumption-of-meat/story" rel="noopener noreferrer" target="_blank" style="font-size: 16px; color: rgb(54, 97, 189); font-family: Calibri, Helvetica, Arial, sans-serif; font-weight: normal; font-style: normal; text-decoration: underline;">here</a><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">]</span>
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<span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif; font-style: italic;">Globally, we consumer 350 million tons of red meat per year and meat production, according to this source, has doubled since 1998 with no slow down in sight.</span><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;"> </span>
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<span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif; font-weight: bold;">Statistics</span><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">: Global Poultry Production, </span><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif; font-style: italic;">Statista</span><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">. [</span><a href="https://www.statista.com/statistics/739951/poultry-meat-consumption-worldwide/" rel="noopener noreferrer" target="_blank" style="font-size: 16px; color: rgb(54, 97, 189); font-family: Calibri, Helvetica, Arial, sans-serif; font-weight: normal; font-style: normal; text-decoration: underline;">here</a><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">]</span>
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<div><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif; font-style: italic;">Globally, we consumer 130 million tons of poultry, and that's projected to rise to nearly 145 million tons within 10 years.</span></div>
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<div><span style="font-size: 14px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif; font-weight: bold;">Isabelle Decitre:</span></div>
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<span style="font-size: 12px; color: rgb(102, 102, 102); font-family: Calibri, Helvetica, Arial, sans-serif;">| </span><span style="font-size: 12px; font-family: Calibri, Helvetica, Arial, sans-serif;">Sept 17, 2020</span><span style="font-size: 12px; font-family: Calibri, Helvetica, Arial, sans-serif; color: rgb(102, 102, 102);"> | </span>
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<div class="text-container galileo-ap-content-editor"><div><div><span style="font-size: 14px; color: rgb(102, 102, 102); font-family: Calibri, Helvetica, Arial, sans-serif;">My guest in this episode is Isabelle Decitre, CEO of Singapore-based ID Capital. She’s a future-of-food advocate, an investor, and convener of food innovators. For many, there’s nothing more all-consuming and enticing than the topic of food. In these maddening times, food offers comfort, conjures up memories, and nurtures the body. Unfortunately, food all over the world, is not what it once was. Whether in pursuit of economic profit, or in a bid to deliver greater variety at lower prices, mass manufactured food has its benefits and its drawbacks. Walk through the aisles of any major grocery shopping chain anywhere in the world and you’re inundated with choice. Variety, you might say, is the hallmark of the world’s leading food and beverage companies. So what’s the problem, you ask? In a word: nutrition. In recent decades, global eating habits have shifted dramatically, enticed by the manufactured tastes and low price points of thousands of sugary, salty, and artificially conjured food products. The health impact is apparent. Obesity, diabetes, and heart disease are modern day ailments that plague populations the world over, perpetuated by our increasingly sedentary lifestyle. Millions of products compete each day for a piece of the consumer pallet. It’s big business with big health and wellness consequences.</span></div></div></div>
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<div><span style="font-size: 14px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif; font-weight: bold;">Sasha Conlan:</span></div>
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<div><span style="font-size: 12px; color: rgb(102, 102, 102); font-family: Calibri, Helvetica, Arial, sans-serif;">| Jan 17, 2020 |</span></div>
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<div class="text-container galileo-ap-content-editor"><div><div><span style="font-size: 14px; color: rgb(102, 102, 102); font-family: Calibri, Helvetica, Arial, sans-serif;">In this episode, I’m in conversation with Sasha Conlan, Founder and Owner of Singapore-based Sasha’s Fine Foods. We’re back in Singapore, and it’s that funny time of year where we find ourselves sandwiched between the Christmas season on the one end and Chinese New Year on the other. Over the course of my thirty years in Asia, I’ve come to appreciate this 4-5 week “in-between” period as a time to reflect all that has occurred and all that has yet to come. More often than not, food is involved. Whether we’re talking stuffed turkey or pork dumplings, the holidays mean food and lots of it for weeks on end.  My mid-riff is the only evidence on hand, but here’s the point: Whether American or Chinese, French or Indonesian, we all imbibe in the culture of food. Increasingly, however, the source of our favorite foods are less known to us. For most, plucking vegetables from the home garden or slaughtering the fatted calf are chores reminiscent of a by-gone era. Grocery stores are the modern-day go-to. The source of most of our nutrition needs. But what exactly does that mean? Or more importantly, what, if anything, are we giving up by relying on middlemen and retailers to source the food we rely on? Sasha says rising consciousness, growing concerns around processed foods, and a simple, healthy desire for farm-fresh products are creating new opportunities for small business owners that can deliver.</span></div></div></div>
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<div class="text-container galileo-ap-content-editor"><div><div>If podcasting isn't your thing, or you're just too busy to take 30 minutes to listen, check out my articles <a href="https://www.linkedin.com/in/steve-stine-6124084/detail/recent-activity/posts/" rel="noopener noreferrer" target="_blank" data-segment-action="add" data-segment-id="7527c640-69b8-11e8-ad61-d4ae529a8575" style="color: #597274; font-weight: normal; font-style: normal; text-decoration: underline;">here</a> on Linked-in where I set out to summarize each week’s conversation. We touch on a wide range of topics from healthcare to finance, politics to cleantech. I hope you’ll join us.</div></div></div>
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<span class="article-heading-text" style="font-size: 18px; font-weight: bold; color: #000000;">Steve Stine | LinkedIn</span><br>
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<span>Check out professional insights posted by Steve Stine, Senior Regional Leadership Advisor and INSIDE ASIA radio talk show host</span><br>
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<a style="text-decoration: underline; color: #597274; font-weight: normal; font-style: normal;"></a><a href="https://www.linkedin.com/in/steve-stine-6124084/detail/recent-activity/posts/" style="color: #597274; font-weight: normal; font-style: normal; text-decoration: underline;"><span>Read more</span></a><br>
<a style="color: inherit; text-decoration: none; font-weight: normal; font-style: normal;">www.linkedin.com</a><br>
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