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<div style="text-align: center;" align="center"><span style="font-size: 16px; font-family: Calibri, Helvetica, Arial, sans-serif; font-weight: normal;">In conversation with</span></div>
<div style="text-align: center;" align="center"><span style="font-size: 20px; font-family: Calibri, Helvetica, Arial, sans-serif;">T.C. Ng</span></div>
<div style="text-align: center;" align="center"><span style="font-size: 20px; color: rgb(207, 143, 18); font-style: italic; font-family: Calibri, Helvetica, Arial, sans-serif;">Driving Sustainability Through Partners</span></div>
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<div><span style="font-size: 16px; font-family: Calibri, Helvetica, Arial, sans-serif;">There are few businesses in the world that have a sales and distribution network as vast and varied as the tech giant, Hewlett Packard. HP has been building and selling personal and enterprise technology for over 80 years. And during that time, it has assembled an ecosystem of business partners that reach from Beijing to Belfast. </span></div>
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<div><span style="font-size: 16px; font-family: Calibri, Helvetica, Arial, sans-serif;">Not surprisingly, that kind of network generates some significant revenue. HP today is a US$60 billion dollar a year business. And according to my guest this episode, 85% of that income is derived through tens of thousands of distributors, wholesalers, and retail operators. HP has mastered the art of building and coordinating its partner networks. So, it may come as no surprise that when it comes to driving a corporate purpose and sustainability agenda, enlisting its network is mission critical.</span></div>
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<span style="font-size: 16px; font-family: Calibri, Helvetica, Arial, sans-serif;">Here to discuss how it’s done is </span><a href="https://r20.rs6.net/tn.jsp?f=001t-sXgJqGhFdy97WvfmEVJ2h6IqLk9xV4dRufIhnxhgZa8J4GMqAbclPtABD00rR8Muv-ya8EfD6ffJHtUFsoeapLKsHqOG4hrcXqkTq4qvb5FDAT2RrPXylWN0P8WUl18bzXunwy-1WjUSg58n9yIsN3FckraRD-3lor6R8-er57DVBqDVwg0NK76Q63fvZf&c=Cj3BQ5cZF7laqXmt7kxaIjj0VDdaTQ59LVYPbM9rjW-DC0FG_j22HA==&ch=ahdTSVcTX5vfZWVLq8dVnr86t96yaS_Tp97Y0V6n6yMy614u_CeINg==" rel="noopener noreferrer" target="_blank" style="font-size: 16px; font-family: Calibri, Helvetica, Arial, sans-serif; color: rgb(54, 97, 189); font-weight: normal; font-style: normal; text-decoration: underline;">T.C. Ng</a><span style="font-size: 16px; font-family: Calibri, Helvetica, Arial, sans-serif;">, HP’s Managing Director for Greater Asia. </span>
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<div><span style="font-size: 16px; font-family: Calibri, Helvetica, Arial, sans-serif; font-weight: bold;">Asia Corporate Purpose Case Studies </span></div>
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<span style="font-size: 16px; font-family: Calibri, Helvetica, Arial, sans-serif;">In coming weeks, we will feature on this program conversations with some of Asia’s most purpose-driven institutions. Our discussions are founded on in-depth case studies created in a three-way partnership between </span><a href="https://r20.rs6.net/tn.jsp?f=001t-sXgJqGhFdy97WvfmEVJ2h6IqLk9xV4dRufIhnxhgZa8J4GMqAbcol2MolWwmghAmFj309dy7MoohHHG7u1aiZJgk_Z8FXwa8FYkc_3axegK-1ckWgJZpzdV4-viuvuzd2cRfblHNcza-10HbotnwfZ3LgDvwSM&c=Cj3BQ5cZF7laqXmt7kxaIjj0VDdaTQ59LVYPbM9rjW-DC0FG_j22HA==&ch=ahdTSVcTX5vfZWVLq8dVnr86t96yaS_Tp97Y0V6n6yMy614u_CeINg==" rel="noopener noreferrer" target="_blank" style="font-size: 16px; font-family: Calibri, Helvetica, Arial, sans-serif; color: rgb(54, 97, 189); font-weight: normal; font-style: normal; text-decoration: underline;">Inside Asia</a><span style="font-size: 16px; font-family: Calibri, Helvetica, Arial, sans-serif;">, </span><a href="https://r20.rs6.net/tn.jsp?f=001t-sXgJqGhFdy97WvfmEVJ2h6IqLk9xV4dRufIhnxhgZa8J4GMqAbclPtABD00rR8Ek5Hsj_IZ6iXCJ_1takv08ahfoTUCnS6GfKOOLuptCnCU3S6DHvS6V7e_zKV0BuegwEf8hpuelQB285bsjfxw9nUDVNuGZhA&c=Cj3BQ5cZF7laqXmt7kxaIjj0VDdaTQ59LVYPbM9rjW-DC0FG_j22HA==&ch=ahdTSVcTX5vfZWVLq8dVnr86t96yaS_Tp97Y0V6n6yMy614u_CeINg==" rel="noopener noreferrer" target="_blank" style="font-size: 16px; font-family: Calibri, Helvetica, Arial, sans-serif; color: rgb(54, 97, 189); font-weight: normal; font-style: normal; text-decoration: underline;">The Conference Board</a><span style="font-size: 16px; font-family: Calibri, Helvetica, Arial, sans-serif;">, and the </span><a href="https://r20.rs6.net/tn.jsp?f=001t-sXgJqGhFdy97WvfmEVJ2h6IqLk9xV4dRufIhnxhgZa8J4GMqAbclPtABD00rR8XQhEQcgd3bbajnb2dmESo2WScy3Qddkq4H_EDaq5ZT7HvtOEwggkqM7MXO0yxY_9ag-2lUwGHvE=&c=Cj3BQ5cZF7laqXmt7kxaIjj0VDdaTQ59LVYPbM9rjW-DC0FG_j22HA==&ch=ahdTSVcTX5vfZWVLq8dVnr86t96yaS_Tp97Y0V6n6yMy614u_CeINg==" rel="noopener noreferrer" target="_blank" style="font-size: 16px; font-family: Calibri, Helvetica, Arial, sans-serif; color: rgb(54, 97, 189); font-weight: normal; font-style: normal; text-decoration: underline;">Center for Creative Leadership</a><span style="font-size: 16px; font-family: Calibri, Helvetica, Arial, sans-serif;">. </span>
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<span style="font-size: 16px; font-family: Calibri, Helvetica, Arial, sans-serif;">One year ago, we came together to introduce the </span><span style="font-size: 16px; font-family: Calibri, Helvetica, Arial, sans-serif; font-weight: bold;">Asia Corporate Leadership Council</span><span style="font-size: 16px; font-family: Calibri, Helvetica, Arial, sans-serif;">, which today is comprised of 20 plus Asia-based CEOs, Regional Managing Directors, and heads of family-run businesses. It’s a select group of senior individuals representing best-practice corporate purpose. The case studies – and these accompanying podcasts – are designed to demonstrate what Corporate Purpose in action looks like. </span>
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<div><span style="font-size: 16px; font-family: Calibri, Helvetica, Arial, sans-serif;">In the weeks and months ahead, we will be asking Asia's corporate leaders the following questions:</span></div>
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<span style="font-size: 16px; color: rgb(102, 102, 102); font-weight: bold; font-family: Calibri, Helvetica, Arial, sans-serif;">WHY i</span><span style="font-size: 16px; color: rgb(102, 102, 102); font-family: Calibri, Helvetica, Arial, sans-serif;">s Corporate Purpose becoming a core part of the organization? </span><span style="font-size: 16px; color: rgb(102, 102, 102); font-family: Calibri, Helvetica, Arial, sans-serif; font-weight: bold;">WHY</span><span style="font-size: 16px; color: rgb(102, 102, 102); font-family: Calibri, Helvetica, Arial, sans-serif;"> has it taken on a new sense of urgency?</span>
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<span style="font-size: 16px; color: rgb(102, 102, 102); font-weight: bold; font-family: Calibri, Helvetica, Arial, sans-serif;">WHAT</span><span style="font-size: 16px; color: rgb(163, 163, 163); font-family: Calibri, Helvetica, Arial, sans-serif;"> </span><span style="font-size: 16px; color: rgb(102, 102, 102); font-family: Calibri, Helvetica, Arial, sans-serif;">is the organization uniquely capable of delivering specific to the various stakeholder groups?</span>
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<span style="font-size: 16px; color: rgb(102, 102, 102); font-weight: bold; font-family: Calibri, Helvetica, Arial, sans-serif;">HOW </span><span style="font-size: 16px; color: rgb(102, 102, 102); font-family: Calibri, Helvetica, Arial, sans-serif;">does the organization design, adapt and deploy Corporate Purpose initiatives to meet the needs of people and planet?</span>
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<span style="font-size: 16px; color: rgb(102, 102, 102); font-weight: bold; font-family: Calibri, Helvetica, Arial, sans-serif;">IF </span><span style="font-size: 16px; color: rgb(102, 102, 102); font-family: Calibri, Helvetica, Arial, sans-serif;">successful, how can the organization’s key learnings be translated and shared in order to scale the impact?</span>
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<span style="font-size: 14px; color: rgb(139, 45, 113); font-family: Calibri, Helvetica, Arial, sans-serif;">This episode of Inside Asia is sponsored by </span><a href="https://r20.rs6.net/tn.jsp?f=001t-sXgJqGhFdy97WvfmEVJ2h6IqLk9xV4dRufIhnxhgZa8J4GMqAbcnBxQcVMK4vjMvuOp1cbgnHKnnhCPLccp6elKKmMSrjRT7Y7-fp_CNFTPW_kcUWhwqDw1PWLtv9I3phBypDXzFI=&c=Cj3BQ5cZF7laqXmt7kxaIjj0VDdaTQ59LVYPbM9rjW-DC0FG_j22HA==&ch=ahdTSVcTX5vfZWVLq8dVnr86t96yaS_Tp97Y0V6n6yMy614u_CeINg==" rel="noopener noreferrer" target="_blank" style="font-size: 14px; color: rgb(139, 45, 113); font-family: Calibri, Helvetica, Arial, sans-serif; font-weight: bold; font-style: normal; text-decoration: underline;">Quilt.AI</a><span style="font-size: 14px; color: rgb(139, 45, 113);">,</span><span style="font-size: 14px; color: rgb(139, 45, 113); font-family: Calibri, Helvetica, Arial, sans-serif;"> a mission-first technology company that helps large organizations use the Internet more purposefully. It’s looking to reverse fractures in society and generate empathy, while helping organizations understand their consumers and beneficiaries much better. </span>
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<div><span style="font-size: 16px; font-weight: bold; font-family: Calibri, Helvetica, Arial, sans-serif;">Regionalizing Purpose</span></div>
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<div><span style="font-size: 16px; font-family: Calibri, Helvetica, Arial, sans-serif;">HP's T.C. Ng is one of a handful of corporate leaders in Asia determined to bring corporate purpose to life. He’s aided by an organization that for years has committed itself to leveraging its size and influence to deliver sustainable solutions as part of its core business practices.</span></div>
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<div><span style="font-size: 16px; font-family: Calibri, Helvetica, Arial, sans-serif;">For T.C. and other regional leaders, implementing those plans in a thoughtful and meaningful way is often the trick. As noted in our conversation, operating in Asia is anything but a homogenous affair. Making adjustments country-by-country in order to accommodate market maturity, regulations, and cultural differences can be difficult and allusive. For veterans like T.C., it’s a matter of trial and error; testing approaches over and over again, until you get them right.</span></div>
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<span style="font-size: 16px; font-family: Calibri, Helvetica, Arial, sans-serif;">Driving sustainability practices across the HP partner eco-system is no different. HP can declare its intentions to the broader partner community and advocate for practices that address climate change, social justice, and the digital divide, but </span><span style="font-size: 16px; font-family: Calibri, Helvetica, Arial, sans-serif; font-style: italic;">how</span><span style="font-size: 16px; font-family: Calibri, Helvetica, Arial, sans-serif;"> you actually convert the masses and then sustain those practices is the real art of the deal.</span>
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<div><span style="font-size: 16px; font-weight: bold; font-family: Calibri, Helvetica, Arial, sans-serif;">Responding to Market Demand for Greater Sustainability </span></div>
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<div><span style="font-size: 16px; font-family: Calibri, Helvetica, Arial, sans-serif;">First and foremost, any suggested changes must be practical. The tech products space is highly competitive and channel partners are highly price sensitive. This forces big brands to come up with creative incentives. Success depends on keeping the most reliable partners on side, while all the time encouraging better business practices. </span></div>
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<div><span style="font-size: 16px; font-family: Calibri, Helvetica, Arial, sans-serif;">HP is doing just that, footing the bill for supplier assessments to help partners meet the demands of a more environmental, social and governance sensitive marketplace. T.C. points to how enterprise customers throughout the region now require vendors to comply with new ESG guidelines. Failure to demonstrate these bona fides can mean losing the chance to bid for contracts worth millions. </span></div>
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<div><span style="font-size: 16px; font-family: Calibri, Helvetica, Arial, sans-serif;">This is what we find most compelling. That by building purpose into the core business processes it is not necessary to surrender profit. In fact, the evidence suggests the opposite. For organizations that extend themselves - doing good by doing well – reputation, loyalty, quality, and profits all thrive. </span></div>
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<div><span style="font-size: 16px; font-weight: bold; font-family: Calibri, Helvetica, Arial, sans-serif;">Certifying the Supply-Chain</span></div>
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<div><span style="font-size: 16px; font-family: Calibri, Helvetica, Arial, sans-serif;">Green-washing – the practice of publicly announcing sustainable practices, then fudging it in the execution – is the real danger zone for companies that know they need to get onboard with the ESG movement, but don’t have the energy or faith to actually follow-through.</span></div>
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<div><span style="font-size: 16px; font-family: Calibri, Helvetica, Arial, sans-serif;">No one expects companies to get it right all the time. What counts, is the effort and a concerted movement in the right direction. T.C. is the first to acknowledge this. Nevertheless, it’s his hope that through a combination of financial support and persuasion that he can convince 50% of his 5,000 partners in the region to sign up for the company’s Amplify Impact program. </span></div>
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<div><span style="font-size: 16px; font-family: Calibri, Helvetica, Arial, sans-serif;">It’s the best thing we can do right now, he says. Ensuring that HP and its partners stay the course, make the changes, and capture the results is the real end-game. Only time and perseverance will tell if the program delivers the billions of dollars of sustainable benefit that he and others envision.</span></div>
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<div><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">Steve Stine</span></div>
<div><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">Founder & Host</span></div>
<div><span style="font-size: 16px; color: rgb(0, 0, 0); font-weight: bold; font-style: italic; font-family: Calibri, Helvetica, Arial, sans-serif;">Inside Asia</span></div>
<div><a href="https://r20.rs6.net/tn.jsp?f=001t-sXgJqGhFdy97WvfmEVJ2h6IqLk9xV4dRufIhnxhgZa8J4GMqAbcrFR4t4X-Y8Vg2Okl_rDKAF2wZF6s5bU0dEAXEJP02_wUL7B32Hmaom2ICX1bXsK6olv9sKDKWBms7NM40ylUoMwP8sSqKvXjEXTqxVKLskG1M7dxvEZx_M=&c=Cj3BQ5cZF7laqXmt7kxaIjj0VDdaTQ59LVYPbM9rjW-DC0FG_j22HA==&ch=ahdTSVcTX5vfZWVLq8dVnr86t96yaS_Tp97Y0V6n6yMy614u_CeINg==" rel="noopener noreferrer" target="_blank" style="font-size: 16px; color: rgb(0, 0, 0); font-weight: bold; font-family: Calibri, Helvetica, Arial, sans-serif; font-style: normal; text-decoration: underline;">About Inside Asia</a></div>
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<div><span style="font-size: 14px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif; font-weight: bold;">Tom Malnight:</span></div>
<div><span style="font-size: 12px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif; font-style: italic; font-weight: bold;">Putting the Purpose in Strategy</span></div>
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<span style="font-size: 12px; color: rgb(102, 102, 102); font-family: Calibri, Helvetica, Arial, sans-serif;">| </span><span style="font-size: 12px; font-family: Calibri, Helvetica, Arial, sans-serif;">June 28, 2021</span><span style="font-size: 12px; font-family: Calibri, Helvetica, Arial, sans-serif; color: rgb(102, 102, 102);">| </span>
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<div class="text-container galileo-ap-content-editor"><div><div><span style="font-size: 14px; color: rgb(3, 22, 52); font-family: Calibri, Helvetica, Arial, sans-serif;">My guest this episode is Tom Malnight. He took time to speak with me from Lausanne, Switzerland, where he serves as Professor of Strategy at IMD Business School. We live in an era when time-tested business practices are all of a sudden being called into question. The same goes for strategy; that nebulous part of the planning process that asks you to take a 30,000-foot view then bring it down to actionable outcomes. The fact is, there are as many theories on strategy as there are organizations in need of one. Some take it seriously, employing high-paid consultants to produce thick and colorful playbooks that are then left unopened. Others try to make it sound simple. Today, running a business is more nuanced. Stakeholder Capitalism is far from straight-forward. Just how strategy has changed and how companies are failing to adapt is the subject of this week’s conversation. And wouldn’t you know, Corporate Purpose is playing a big part.</span></div></div></div>
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<div><span style="font-size: 14px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif; font-weight: bold;">John Wood:</span></div>
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<div><span style="font-size: 12px; color: rgb(102, 102, 102); font-family: Calibri, Helvetica, Arial, sans-serif;">| June 26, 2021|</span></div>
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<div class="text-container galileo-ap-content-editor"><div><div><span style="font-size: 14px; color: rgb(3, 22, 52); font-family: Calibri, Helvetica, Arial, sans-serif;">My guest this episode is John Wood, Founder of Room-to-Read, one of the world’s most successful education and gender equality non-profits. He wasn’t always in the business of building and filling libraries in the poorest parts of the world. For years prior, he served as a senior executive with Microsoft. Then came his great awakening. I won’t spoil it for you. Our conversation takes you back to the beginning, and it’s quite a tale. He’s a four-term member of the Clinton Global Initiative Advisory Board, a Henry Crown Fellow at the Aspen Institute, and a book author. His latest: Purpose Incorporated: Turning Cause Into Your Competitive Advantage. It’s a user friendly guide on how to steer an organization towards a world where purpose and profit co-exist. John’s backstory is powerful. But it’s his thinking about the future that holds the greatest appeal. This is a story about possibilities. </span></div></div></div>
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<div class="text-container galileo-ap-content-editor"><div><div>If podcasting isn't your thing, or you're just too busy to take 30 minutes to listen, check out my articles <a href="https://r20.rs6.net/tn.jsp?f=001t-sXgJqGhFdy97WvfmEVJ2h6IqLk9xV4dRufIhnxhgZa8J4GMqAbcrFR4t4X-Y8VTwO875BqjqSnvqd5uTT017i4DXxTqpHxZOB0u4Xf1_6ibIN8200aQOqfZ00rqvoLKW4rz-L96dvNrxMaS9vRAL_yJ_wviIBLKEscaEPskSRq8PweWQDWNj9Y1lX3nbjjg0Kd2zoHTbAuonXi4o9GoZJRqHX1ex3EsQVPyKTouoHJ06sHFmLNisZhbl2k5SJVTyx-OGtN-CPlKpPWH4X3n0UeXCGZlpTC&c=Cj3BQ5cZF7laqXmt7kxaIjj0VDdaTQ59LVYPbM9rjW-DC0FG_j22HA==&ch=ahdTSVcTX5vfZWVLq8dVnr86t96yaS_Tp97Y0V6n6yMy614u_CeINg==" rel="noopener noreferrer" target="_blank" data-segment-action="add" data-segment-id="7527c640-69b8-11e8-ad61-d4ae529a8575" style="color: #597274; font-weight: normal; font-style: normal; text-decoration: underline;">here</a> on Linked-in where I set out to summarize each week’s conversation. We touch on a wide range of topics from healthcare to finance, politics to cleantech. I hope you’ll join us.</div></div></div>
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<span class="article-heading-text" style="font-size: 18px; font-weight: bold; color: #000000;">Steve Stine | LinkedIn</span><br>
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<span>Check out professional insights posted by Steve Stine, Senior Regional Leadership Advisor and INSIDE ASIA radio talk show host</span><br>
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<a style="text-decoration: underline; color: #597274; font-weight: normal; font-style: normal;"></a><a href="https://r20.rs6.net/tn.jsp?f=001t-sXgJqGhFdy97WvfmEVJ2h6IqLk9xV4dRufIhnxhgZa8J4GMqAbcrFR4t4X-Y8VTwO875BqjqSnvqd5uTT017i4DXxTqpHxZOB0u4Xf1_6ibIN8200aQOqfZ00rqvoLKW4rz-L96dvNrxMaS9vRAL_yJ_wviIBLKEscaEPskSRq8PweWQDWNj9Y1lX3nbjjg0Kd2zoHTbAuonXi4o9GoZJRqHX1ex3EsQVPyKTouoHJ06sHFmLNisZhbl2k5SJVTyx-OGtN-CPlKpPWH4X3n0UeXCGZlpTC&c=Cj3BQ5cZF7laqXmt7kxaIjj0VDdaTQ59LVYPbM9rjW-DC0FG_j22HA==&ch=ahdTSVcTX5vfZWVLq8dVnr86t96yaS_Tp97Y0V6n6yMy614u_CeINg==" style="color: #597274; font-weight: normal; font-style: normal; text-decoration: underline;"><span>Read more</span></a><br>
<a style="color: inherit; text-decoration: none; font-weight: normal; font-style: normal;">www.linkedin.com</a><br>
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