Corporate Communication and the Generational Divide (w/ Rachele Focardi)
My guest this week is Rachele Focardi, author and expert on multigenerational divides. It’s a topic that continues to plague corporations that now, more than ever, need to attract and retain great talent.
Rachele, Founder of XYZ@Work and author of Reframing Generational Stereotypes, sat down with me to discuss many of the challenges faced by modern corporations when it comes to identifying, understanding, and incorporating the growing needs of an increasingly diverse workforce. A lot of attention has been paid to gender and racial diversity in the workplace, but generational differences are sometimes under appreciated. My guest argues that this could prove a grave mistake, particularly at a time in history where young talent armed with technology, a gig mentality, and social agendas, have choices. Increasingly, she argues, “the value of an organization doesn’t lie in it’s assets, but in it’s people.”
There’s not an organization that doesn’t pay lip service to the idea, but how many are actually backing it up, investing in their employees not just because it’s good business, but because it’s the right thing to do?