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Why Sustainability Trumps Consumption

by Steve Stine

Anurag Banerjee is the Founder and CEO of Quilt.ai, an artificial intelligence, or AI-enabled consulting firm that mines data for the greater good.

Anurag’s group recently released its “Beyond the Bottom Line: Sustainability Report” with two stated objectives: The first: To uncover six so-called Cultural Codes of Sustainability, representing what matters to people with regards to being ‘Sustainable’, ‘Ethical’ and ‘Responsible.’ And the second: To measure and rank the Sustainability Performance of 50 Organizations across 10 Industries.

In our conversation with Anurag we explore the insights of Quilt.AI`s sustainability report, discussing the evolving willingness of consumers to make sustainability-driven choices, as well as what brands might do in order to become more sustainable.