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Asia’s Shift in Consumerism (w/ Vaughan Ryan)

by Steve Stine

This week, we take a hard look at how consumption patterns in Asia have shifted as a result of the global pandemic. With me this episode is Nielsen’s Managing Director of Consumer Intelligence, Vaughan Ryan. 

I met Vaughan virtually during a recent Singapore Chinese Chamber of Commerce & Industry event where he, I, and others were asked to share our thoughts with the Singapore business community in a session entitled: “Gearing Up for the Next Normal.”

Neilsen had just surveyed consumers in the region to see how Asian buying behaviors have morphed in a time of Covid. Now, in the course of our 30 minute conversation, we share these findings with you.