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Aaron Fishman: East Bali Cashews

by Steve Stine

This week’s guest is Aaron Fishman, Founder and CEO of East Bali Cashews. In our conversation, we explore what it takes to make a labor and capital intensive cashew processing business fly and what it means to be a social enterprise.

Aaron’s point of view will surprise you. Although East Bali Cashews has been touted as a best-in-class example of a model social enterprise, Aaron thinks the term has become overplayed. “It’s the quality of our product that sets us apart,” he says, nothing more.